Why do some businesses dominate the top ranks on search results while others struggle to be seen? The secret is Search Engine Optimization (SEO).
Think of SEO marketing as a secret weapon, drawing in ideal customers who are actively searching for what you offer and ready to convert.
What is SEO?
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
● Products you sell.
● Services you provide.
● Information on topics in which you have deep expertise and/or experience.
The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.
Source: Search Engine Land
Talk to UsSEO Solutions
SEO is conducted for two audiences- the Search engines and the real users. We use integrated SEO marketing techniques to address both audiences on Google, Bing, DuckDuckGo, Instagram, LinkedIN, Facebook, Pinterest and other social media channels. Loci offers SEO services in four broad packages:
On-Page SEO
Keyword Research
We identify the specific terms and phrases people use to search for your offerings. During Keyword research, we find a niche for your brand and strategize the content to ensure your brand ranks for certain keyword searches.
Content Edits
We conduct regular website updates including meta tags, headings, URLs, and internal linking structure, and refinement of existing content to better serve the trending searches.
Analytics and Tracking
Data from Google Search Console and Google Analytics is the backbone of on-page SEO. The insights provides a direction for content updates and keywords refinements to improve the overall Search engine rankings and click throughs.
Get a personalized SEO plan for your business
Off-Page SEO
Content Strategy and Optimisation
Devising a content strategy across channels is crucial in attracting authentic interest. We create and optimise high-quality content to attract, engage, and convert website visitors. Our team optimises your website’s content for relevance, readability, and search visibility, driving engagement and conversions.
Link Building
Earning high-quality backlinks from reputable websites is a core off-page SEO activity. With planned outreach, content marketing, and digital PR, high quality backlinks are earned to enhance your website’s authority and credibility. Backlinks are a green signal indicating your website is valuable and trustworthy.
Local SEO
For local businesses, we optimise your online presence on local directories, review platforms, and social media to improve your visibility in local search results. Our SEO marketing specialists use Google My Business and build citations to increase foot traffic to your physical locations.
Talk to Us Now!Technical SEO
Website performance along with search engine crawlability and indexing are markers of a healthy rank-worthy website. Our Technical SEO services focus on improving the User experience with:
● SEO Audit and Analysis
● Improvements in Core web vitals, Page Performance, Accessibility
● Enhancements for page loading speed, mobile-friendliness, and User experience optimizations
● Latest practices of security, canonicals, structured data, and indexation
Penalty Recovery
We assist clients in identifying and resolving any penalties or issues that may have negatively impacted their search engine rankings. Our team assists you in recovering and restoring your search visibility, from algorithmic penalties to manual actions.
Ask for a free SEO Audit Review
SEO Growth
SEO Reporting and Analysis
We provide regular reports with insights and data visualisations to keep you informed about your website’s SEO performance, keyword rankings, and overall progress toward your objectives. Our data analysis allows us to tweak and adjust SEO techniques over time, assuring continual progress and success.
Search Landscape
Competitor analysis is an essential start point for any SEO project. We research competitors’ search presence, targeted keywords and performance. Competitor data provides useful insights to discover ranking opportunities.
Don’t let your competition outrank you – Contact LOCI
We thrive on a passion to empower your brand with unparalleled presence in the ever-evolving digital landscape.
It’s time to grow your business – Discover the potential of strategic SEO solutions with LOCI.
Let’s Go!